Revenue, retention and acquisition are three main things you should track, according to Jim Flint, Local Search Group.
Jim also discusses how his employee structure is built and why he prefers to have a specific division in the company in order to achieve an optimal dynamic.
In this video you will hear about various methods and strategies to generate leads, and also methods which will isolate your competition from getting an advantage from your content, whilst still providing it to your potential leads. One of these methods even involves cookies.
You can find Jim on their business website localsearchgroup.com